
Avid Guide for AMA Workflow
QuickTime
4
Avid AMA and QuickTime
From the beginning, Avid editing systems have been able to import many types of QuickTime movies and
export edited material as QuickTime files too. QuickTime has proven to be a quick and effective way to share
media, particularly between Avid editing systems and the graphics world. Avid has gone so far as to develop
(and distribute, free of charge) its own QuickTime codecs so that Avid-formatted QuickTime movies can be
used on any PC or Mac with the codecs installed.
This guide covers AMA, which makes great advances in QuickTime support in your Avid editing system.
Thanks to AMA, you can access and play QuickTime movies directly, wherever they’re stored, along with these
benefits:
•Edit content acquired in a QuickTime-wrapped codec, such as .mov files from Canon HD SLRs
• Screen QuickTime files quickly inside Media Composer, Symphony, or NewsCutter, without having to leave
your editing system or start another program
• Give an outside department control over some aspects of show content by having them create and manage
QuickTime files to which you’re AMA linked
• Save time, as program elements (such as After Effects animations) will automatically update whenever
changes are made (subject to certain guidelines)
• Exchange material more easily between third-party video editing systems such as Apple Final Cut Pro and
Adobe Premiere
The QuickTime AMA codec is designed to read any QuickTime movie that will play in the Apple QuickTime
Player; some uncommon QuickTime movies may not be supported.
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